England Goes Green


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Traditionally, the mentality of “being green” was always one of making an effort, or forfeiting a better result in order to save the planet. For instance classifying your rubbish in to numerous different coloured bins, begrudgingly reading the back of a label to see if you really can recycle the plastic tray the store insisted on placing your meat on or whether it’s going to hang around for thirty years, possibly outliving you or investing in a G-wiz. This is what being green used to mean.

Nevertheless, this way of thinking seems to have changed. Nowadays, it is easier and less socially deprecating to try and be environmentally friendly. Where once before we were nearly forced in to being green, receiving fines for not recycling, we now have internalised being environmentally friendly. Gone are the days when the government had to tell us to do something about the waste we produce, now it is us; the people, telling governments to get tough on green issues.

The recent election in England saw the first Green MP being voted in to the parliament; Caroline Lucas won the seat of Brighton Pavilion in May, which is a prime example of this shift of thinking. So is the recent case of a customer complaining to trading standards regarding the excessive use of packing by a supermarket chain. These examples show that we are no longer content with being forced to be green, we want every aspect of our life to be as environmentally friendly as possible and are willing to take action in order to achieve this.

Green alternatives are big business for companies; recently there has been great investment into the green market, both in new products as well as improving existing ones which has been warmly received by the public. Praise for Ecovers environmentally friendly washing up liquid can be found all over the internet on consumer forums. There is no longer the stigma attached to environmentally friendly issues or the people that practice them. No longer are people deemed to be eco-warriors, it is now less of a mission to find an environmentally friendly way of doing everything. There is even an environmentally friendly rubbish clearance company.

Of course there are those who say that we are still not doing nearly enough and that we must stop all burning of fossil fuels immediately, but there will always be those extremists who call for radical approaches. However as a society we are defiantly making progress towards a better future for future generations. The next few years will be critical though, can this investment into green alternatives be funded in this tough time of cuts or will we see a step back to the days before green went from geek to chic? Is this a positive forecast? Only time will tell.

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